"More than 58% of Latinos are under the age of 34...You want to build a relationship to help carry your brand through the next 20 years." On this month's episode of Fritanga, host Antonio Tijerino is joined by Stacie de Armas, Senior Vice President of Inclusive Insights and Initiatives at Nielsen, to discuss the crucial topic of Latino representation in media and entertainment. With over 20 years of experience, Stacie is a leading expert in shaping diversity and inclusion narratives in media. Tune in to learn insights on data collection methodology, the evolving habits of Latino viewers, and the impact of changing media platforms.
"More than 58% of Latinos are under the age of 34...You want to build a relationship to help carry your brand through the next 20 years." - Stacie de Armas, Senior Vice President of Inclusive Insights and Initiatives at Nielsen
On this month's episode of Fritanga, host Antonio Tijerino is joined by Stacie de Armas to discuss the crucial topic of Latino representation in media and entertainment. With over two decades of experience, Stacie is a trailblazer in shaping the narrative of diversity in the media landscape.
On the pod, we dive into the methodology behind data collection, the evolving habits of Latino viewers, and the impact of changing media platforms. We also gain insight into Stacie's journey and her pivotal role in ensuring accurate representation within the Latino community. Stacie's extensive career accomplishments include co-chairing the Research Committee for the Association of National Advertisers Alliance for Inclusive Multicultural Marketing and serving on the boards of the Hispanic Marketing Council and Google's 21st Century Multicultural Marketing Council. Her inclusive thought leadership and groundbreaking research initiatives reflect her expertise.
Whether you're a media enthusiast or someone passionate about fostering diversity and representation, this episode is a must-listen. Get ready to be inspired and informed as we engage in a meaningful dialogue with Stacie de Armas.